Independent Designer
Eyeglasses Collections

in St. Louis, MO

#WeDontLikeBoringEyewear — At Eye Roc, we’ve collected some of the planet’s most exhilarating frames to make sure your eyewear never gets old. We partner with independent and visionary eyewear designers, and select only frames that meet our high standards of quality at a reasonable price.

Our Independent Eyewear
Curation Process

We’ve traveled the world to bring you a new optical experience. Eye Roc houses 1000s of frames from distinct, fiercely independent designers who weren’t willing to compromise on style, quality, or affordability. We’ve met with these independent designers at international trade shows and their own places of business, and dedicated our shelves to featuring the very best of what we’ve found: smaller manufacturers who make timeless and forward-thinking frames that will stand the test of time.

Our independent frames are the perfect combination of substance and style that will look good for any occasion, whether you’re classing up your work wardrobe or standing out at social events. We’re sure we’ll have eyeglasses that are right for you, no matter how mildly or wildly you express yourself.

EYEWEAR

Our Independent Designer Eyewear

  • Barton Perreira
  • l.a.Eyeworks
  • NW77th
  • Erker’s 1879
  • DERAPAGE
  • Monoqool
  • DITA®
  • Valley Eyewear
  • Eclipse
  • iGreen
  • Philosopheyes
  • Giorgio Valmassoi
  • …and much more — see our shelves for yourself!

EYEWEAR

Our Independent Designer Eyewear

  • Barton Perreira
  • l.a.Eyeworks
  • NW77th
  • Erker’s 1879
  • DERAPAGE
  • Monoqool
  • DITA®
  • Valley Eyewear
  • Eclipse
  • iGreen
  • Philosopheyes
  • Giorgio Valmassoi
  • …and much more — see our shelves for yourself!

The Eye Roc Experience

At Eye Roc, you’ll try on exquisite frames from world-class designers while enjoying a laid-back vibe and a hot cup of coffee. We may be chill, but we aren’t boring, and neither is our selection — come visit us to see for yourself, and join the Eye Roc revolution for standout eyewear at an outstanding price!

I had the best experience shopping with Eye Roc Eyewear! The customer service was second to none and I truly felt as though my experience was tailored directly to me. The owner and his team are simply amazing. Thank you guys for providing me with such a stellar experience and can’t wait to do more shopping in the future.

– Charlan W.

Awesome experience with shopping and eye exam. All the staff was helpful, knowledgeable, and generous with their time and perspectives on the range of frames. I will definitely return to get sunglasses for my new prescription. AND the super bonus is this is a locally-owned business!

– Louise D.

Price is right and so is the service. Last pair of glasses I got was the best fit I have ever had. I’m past 70 and have worn glasses since I was six. Highly recommend.

– Kathy V.

#WEDONTLIKEBORINGGLASSES
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Monday: 11:00-6:00

Tuesday: 11:00-6:00

Wednesday: 10:00-6:00

Thursday: 11:00-6:00

Friday: 10:00-6:00

Saturday: Noon-6:00

Sunday: CLOSED

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